Not just about weed, we're about people.
The stoners, cannabis activists, transporters and those who lost their freedom from selling cannabis are the ones who kept all varieties of cannabis alive. Ultra Premium is an ode many things, but especially to the NYC phrase ("that sh*t is GAS!") and perhaps most iconic strains of all time...Sour Diesel. Ultra Premium is a brand that highlights the contributions BIPOC from the Afro/Indigenous diaspora in cannabis with a focus on highlighting Latines and Caribbean. Only 5% of the current cannabis industry is Latino-owned, 2% Black-owned and 2% Asian-owned, despite our long histories with cannabis and the effect they've had on our communities and perceptions of ourselves. When you support Ultra Premium, you support big dreams that started in NYC, which started with the desire to alter and change the narrative. Fuel the World--with smoke, with love, and knowledge.